Do you get tired of pushy sales people who promise the moon and deliver the dust? Me too. That is why I try to ensure that never happens to those I work with. I would much rather be promised less and have a surprise when more is delivered, than vice versa.
When you are working with customers, it is always in your own best interest to minimally deliver all that you have promised and preferably add in some extras as well, if and when possible. That little extra bonus or personal touch goes a long way in the retaining and the return of a happy customer.
If you have a quality product or service to offer, at a fair (I did not say cheap) price, then that is enough to offer. Everything beyond that is a bonus. Promising the moon will not convince most savvy customers to choose you, the quality of what you bring to the table is what sets you apart. So, don't try adding in everything you can think of, to get them to sign that dotted line. Save that for the bonus after they have chosen you because they deem your products and service to meet their needs.
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