Sometimes being the lowest price is not the reason for celebration. If your product or service is of high quality, there is no reason to cut your price so low you struggle. If you cut your price too much or too often, you are actually lowering people's impression of your company and what you offer.
Keep your pricing moderate for what you offer and don't bend too much just to get business. Once you bend, they will keep you bending, until you break - and it will usually be your pocketbook that breaks.
If you have something of value to offer, it should be worth it's value. It should not be undercut because someone is looking to get something for nothing. Be kind to your customers but also be kind to yourself. You want to stay in business and not sell yourself into slavery.
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